MP900443630I knew storytelling was a hot trend in business communication when a vice president of human resources asked me to write the HR story.

I asked a few questions to understand what she meant and what the group needed to accomplish. Her answers told me something I already knew about storytelling:  It’s not as easy as it seems.

Have you unlocked the power of storytelling?

Storytelling is creativity and craft combined to achieve something specific.

Effective stories are powerful. They spark an an emotion, spur us to action.

That’s why storytelling is more than a trend. It is an essential tool, especially for nonprofit organizations.

ARC Communications is my partnership with nonprofit direct-mail writer Richelle Morgan. We work with nonprofit organizations to gather and tell the stories that help them achieve their business goals and further their missions.

Visit the ARC website to learn more.