I am most certainly not a numbers person.
But as a communications professional, I’ve had to get comfortable understanding and working with data and numbers of all kinds. That’s why I’m (almost) as likely to be examining a spreadsheet as I am writing a story (or blog post). That’s because I’ve learned to see reports and spreadsheets as more than just a jumple of numbers. Stories hide within, just waiting to be discovered.
Join me over at ARC Communications today where I’m blogging about how to dig into your data to find more stories.